case study

Web Design, logo design, product design, Copywriting, Photo Enhancement

art by kimberley

By Stella Cobb

Kimberley Dietrich is a recognized artist in Denton, TX. However, her website has never brought her any sales. And she never knew why.

Before Redesign

Dietrich built her on website using a WordPress theme that she purchased. However, she couldn’t figured out how to make her website look like the theme’s demo. She gave up on the website, until she met me…



The website didn’t have a logo and favicon. So I created one for her website, with a touch of art.


The challenge for this website is that most of pictures were taken at bad angle and lighting. If we used those pictures as-is, it will bring down the quality of the website, especially the shop photos. If you want to excite customers about your products, your product photos need to be attractive.  So I  recreated the product image for each of her painting so that visitors can have an idea of how her paintings will look in an interior setting.


I also helped her create a payment account to add to the website so that her shop can function correctly.

It took me 5 weeks to complete the design and development of the website.

The launch was successful!


Here is how the new website looks like. 2 weeks after the launch, Dietrich told me she had a big order for a show in Las Vegas.



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