case study
Web Design, logo design, product design, Copywriting, Photo Enhancement
art by kimberley
By Stella Cobb
Kimberley Dietrich is a recognized artist in Denton, TX. However, her website has never brought her any sales. And she never knew why.
SOLUTIONS
1. NEW LOGO DESIGN
The website didn’t have a logo and favicon. So I created one for her website, with a touch of art.
2. PHOTO ENHANCEMENT
The challenge for this website is that most of pictures were taken at bad angle and lighting. If we used those pictures as-is, it will bring down the quality of the website, especially the shop photos. If you want to excite customers about your products, your product photos need to be attractive. So I recreated the product image for each of her painting so that visitors can have an idea of how her paintings will look in an interior setting.
I also helped her create a payment account to add to the website so that her shop can function correctly.
It took me 5 weeks to complete the design and development of the website.
The launch was successful!
RESULT
Here is how the new website looks like. 2 weeks after the launch, Dietrich told me she had a big order for a show in Las Vegas.
